Is the USA becoming a POLICE STATE?

I remember the times when people around the world used to admire how American will respect and trust their Police. when I was a kid, growing up in Mexico City and traveling around the country and Central America, my Father will always remind us to be careful specially with the Police and to never approach them unless there was an adult with me. Police in many countries around the world is perceived as “Pirates with the King’s license”… For many years

We used to fight against ANY State where police could detain you for any reason, that will hit you and beat you for just watching them the wrong way.

There was this dream among many around the Globe that now they all became corrupt, the typical first step for any “Police State” that we talk and hated so much about Communism. Our US scholars used to call the regimes of URSS, China, Cuba, Yugoslavia, etc. the “POLICE STATES”.

USA history of intervention to bring down so many governments because they have NO respect for the locals and the heads of those States have decided that they were THE LAW. In must cases POLICE or ARMY was not worried about the safety of society but they were defending a condition that allows them to become above the LAW.

Some will say that this POLICE or ARMIES acquired a life of their own imposing their own laws and became a rogue body inside those countries.

We seem to be heading the same way.

Once again, our best and finest NYPD – the way Giuliani, Bloomberg, Bush, etc. called the best int eh country- have attacked again. Like a POLICE MOB, they move and beat the hell out of a single person. How are we supposed to trust the efficiency and training of our Police if they can not deal with ONE single person ? This finest POLICE men and women – video is clear both participate equally – are the same that are not able to find those in motorcycles ( some of them police on their free day) attacking and scaring a little girl when they hit his father and his mother. Of course that will be too much to ask, they are not going after their own. That is exactly the definition of the MOB or a POLICE STATE.

Ironic, as these “brave” men and women were piled on top of one man, pummeling him into the ground, the brave and finest NYPD look nervous and concerned about being surrounded and outnumbered by an angry (but non-violent) crowd.

The video is very clear, when our Police have to always beat people, outnumber them, we should all be concerned.  When our children look at this, what is going to be their reaction when a member of the Police Department in an y City in the US , ask them to stop ? If it was me I will be running…

I remember how many bystanders were beaten by the NYPD during Mr. Bloomberg Dictatorship ( yes, he was that at the helm of NYC, he modified the local laws so he can reelect himself an extra period, just like the same people the US fights around the world, Chavez or Maduro in Venezuela, La Junta in Argentina, Pinochet in Chile, Mao in China, Stalin and Lenin in the USSR) just because they were in the wrong place, during the Occupy Wall Street movement?   The Police didn’t came as Heroes except for the Bankers and the Wall Street Tycoons – useless leaders at running their own companies that the Government had to intervene and save them – that sounds to me like so much government intervention, but of course our friends at Fox News won’t see it that way.  Government, too much of it, is ok as long as it defend the CAPITAL, not the SOCIETY.

I was reminded by so many people that in the US you can NOT demonstrate freely, you need a permit, but we think that the Chinese Government is wrong because one guy started a demonstration in front of the Tanks in Tiananmen or because a large number of people in HongKong decided to demonstrate and were taken out of a Park – sounds familiar Mr. Bloomberg?- or we decide to bomb a whole country because the local government decides to “control popular demonstrations”… of course as long as it happens in other places is wrong but we will NOT accept people demonstrating against ANYTHING popular in the US without beaten them and making sure they are hospitalized or even dead by choking.

According to the WashingPost 559 people shot dead by police this year, that is much more than crazy people going into theaters or schools or public places armed and shooting randomly.

We are in the brink of a revolution : REMEMBER THAT THE WOLF LIVES UNTIL WE SAY BASTA!!

Facebook vs Google : Who controls the DATA generated by the Internet of Things (IoT)

Beacons are capable of transmitting and activate functions on your smart phone…. creating DATA

Beacons are capable of transmitting and activate functions on your smart phone…. creating DATA

A race between @Facebook & @Google is happening without too many noticing.  The Internet of Things ( IoT ) needs tone able to communicate among them and with devices that actually control their functions or use their services for some linear activity ( from opening a door, control temperature, assigning you a table at a restaurant, pointing you to where to find products displayed in your shopping list, instant coupons, etc.) that interacts with smarter devices, some mobile and some other at a distance. These devices also “take info from humans” as they walk and their smart phones are connected to the WEB using so many applications that we all leave open all the time.   Think if you enter a restaurant or a store, and your phone has the Facebook app open or the Google+ or even just Gmail or Gtalk open, the beacon can activate it, letting know your app that you just enter this area.  That information is delivered through your PHONE, not through the beacon (remember i is for now a single way communication) to whoever control the application ( Facebook or Google in this specific case I am talking about).  Then the app creates a notification into your phone and ask you ” do you want to become a FAN of this XYZ Restaurant, click here” or “add Restaurant XYZ to your Google+ Circles?”

Well while you walk, your apps start collecting data from all those beacons and that info related to your Journey is conveyed to the app owners. The Wireless Registry ( TWR) is in the process of launching a large initiative so all those beacons are forced to have an ID and we can control the use of that DATA.  In the meantime Facebook and Google already started controlling the access.

So FB started a program to flood retailers, service providers, any place where humans tend to congregate with these BEACONS “Facebook Bluetooth® beacons are devices that businesses receive from Facebook. These beacons use Bluetooth® technology to send a signal to the Facebook app on your phone…”

So Google launched “set out to build a new class of beacons that addresses real-life use-cases, cross-platform support, and security.” So just like they did with Droid OS, they created an open format for BLE beacons that anyone can use: Eddystone. This programming platform has some very amazing capabilities: supports versioning so you can start small in functionality and suddenly grow as much as you want and it’s cross-platform, capable of supporting Android, iOS or any platform that supports BLE beacons. And it’s available on GitHub under the open-source Apache v2.0 license,

Of course the Facebook and Google solutions that are FREE come with caveats : each one of them control who has access to the DATA collection format and function. This is the main reason why we need a 3rd. party body that controls the famous ID’s of each IoT device, the beacons and the wireless devices.

Remember that a beacon is meant to be discoverable by any nearby Bluetooth Smart device. What makes it possible for you to stop or give access to the signal is via its identifier. Google has built a feature called Ephemeral Identifiers (EIDs), which change frequently, and allow only authorized clients to decode them. EIDs will enable you to securely do things like find your luggage once you get off the plane or find your lost keys. Google has promised to publish the technical specs of this design soon.

For some people these events are finally building a map of what is the next generation of deployments over the WEB, the so called “micro-web”, that of the IoT talking among themselves, and exchanging data that is supposed to enhance our quality of life. Until somebody starts using it for the wrong purposes….

In the meantime, watching how Facebook is trying to dominate the space by giving away the Hardware and making sure they control the features in those devices (and maybe lease in the future for 3rd. party applications?); and then waiting to see what my friend Jeff Jarvis describe very well in his book “What would google do?”, where they try to set the sandbox for everybody to play, they want to be perceived as the good guys here, and in the future they will just crush anything that is NOT inside their sandbox.

(some of this material came from Google and Facebook sites).

Malaysian Plane and Why nobody trust what the US has to say….

Sometimes I think that American seem to have the lowest short memory span than any other country.

“On Feb. 5, 2003, then-Secretary of State General Colin Powell addressed the United Nations Security Council. His message was clear: Iraq possessed extremely dangerous weapons of mass destruction and Saddam Hussein was systematically trying to deceive U.N. inspectors by hiding prohibited weapons.”

Our own Secretary of State, went in front of the United Nations and explain with convincing proof that Sadam Hussein had IRAQ full of WMD (WEAPONS OF MASS DESTRUCTION… the explanation and presentation from our own Secretary of State, show photographs of how and where they were produced and how Sadam Managed to keep moving his devil labs around the Country.  So just like the Separatists from Ukraine, can NOT be pointed out or found, because their WMD are MOBILE !!

That happen March 2003, we spend our “credibility cash” and even many said it was impossible, well and everybody knows what happen after.. WAR, we have done so many wrong things : Abu Ghraib, killings of thousands of innocent Iraqis, outrageous spending and money miss-managed, etc.

How can the WORLD trust AMERICA to tell again that “without any doubt these missiles came from a Russian Rocket Launcher”, that has the technology to hit a plane at 30k feet above, etc.

Let’s look into some other reasons why “selling” this argument seems even more difficult than ever.

For the last 6 years, since Obama took office, we increased our “intelligence gathering out and inside the US”, so we have spied and record phone conversations of almost every leader that matters in Europe, and we have gone further, because we had donde this not only for “Security” reasons but for many other than are not so clear as to how they become a security matter.

We have betrayed the confidence of our allies, we have play with the wrong cards, even deception in the international arena, have rules that most not be crossed.

At School when I was at College in Mexico, we went through many analysis on International Diplomacy, one of them always got me very confused… during WWII Mexico had been back-channeling with the Germans, to become part of the “Axle Germany-Japan-Italy” as the piece missing in America (The Continent, not the Country…) the agreements were almost done, Mexico would supply passage, food, supplies, access to OIL to the German Army as they went attacking the US in their Southern border. In Exchange, Mexicans would get back all their lost territory and even more… This is just part of the end of Miguel Aleman and the beginning of Lazaro Cardenas ( the later took advantage of the deal Aleman did with the US to nationalize the OIL to avoid the European companies taking over it).

After a call from the President of the US to the Mexican President and the intervention of the Mexican Head of Bank of America, the Head of the Mexican Government agreed to delayed the agreement with the Germans and studied th proposal from the US to DO NOT INTERVENE actually been supportive, when Mexico announced the Nationalization of the OIL Industry.
Days later, two Mexican tankers were “supposedly” sunk by U-boats: Potrero del Llano by U-564 on 14 May 1942 and Faja de Oro by U-106 (Rasch) on 21 May 1942.
On June 1st, 1942 Mexico declared war on Germany.

I don’t believe in coincidences, too often, too many are always prone to bring suspicions into the actors that “benefit”.

The US needed a reason for the rest of the World to “hate so much Rusia” that they support ANY attack from the US to Russia. ( Not that I support what Russians do, but what I hate is this is being done for the wrong reasons, a well planned scam by our Intelligence community and seconded by our “partners in crime” The British Crown)

Conveniently the Ukrainians, separatists, supported by Rusia, are with NO doubt ( even photos of the launchers are now going around, generously supplied by the US Intelligence services). And here we go with the usual suspects, CNN is making a full piece out of this ( so they don’t have to talk about the hundreds of dead civilians in Gaza or the children from Central America) and so more for the other outlets. A unique detail is the position from Fox News about ARMS and killings, they always sustained that the manufacturer of GUNS is NEVER responsible for the killings (NRA driving the logic)… so how come that does not apply in the case of ROCKETS? Why blame the manufacturer?

If we apply the same discourse they do for Americans owning guns, why not let ALL the countries have ANY kind of weapons they want?

The main reason is that we believe that Nuclear Weapons, or any other similar weaponry in the hands of people that doesn’t have the same values as us, will actually use them.

One small caveat to this line of thinking: WE, the USA, are the only Country that has used a NUCLEAR weapon against a civilian population not once but twice and eliminated TWO cities in an enemy country.

High Speed Trains, Modernization and Economic Recovery

Four years ago, when we all realized that we were deepening into one of the worst economic crisis the USA has ever been through (not that we are out of it yet, or that there is a sign that we will be out of it very soon) I was having a conversation with several friends, all like me, optimist people, thinking that there had to be a better way to get America out of the landslide and find a way to convert all that “energy going down” into something we could use to go back upwards… Yes, we are all lovers of vectorial analysis and we think you have to use the forces you can’t control in your favor.  That day the Government decided to “save” GM from going bankrupt and de-facto became (following the rationale, WE the People ) the owner of the largest Auto Manufacturer in the World.  WE then thought this was the signal to create something so unique, using resources inside the country, and get our technological strength

We are very proud of what we accomplished during WWII when many parts of the Auto Industry were converted in a matter of days, weeks, months to become producers of motorized vehicles, guns, cannons, ammunition,  to be used by our Armed Forces joining into the fight against the Germans.

So my thought was:  What if we could start a very large project, that involved local workers (not able to “outsource it”),  use of US Technology ( think of Silicon Valley, from Intel, Microsoft, Cisco, MIT, CalTech, Boulder Tech Start ups…), our just acquired Auto Manufacturers (GM and Chrysler), extensive experience in how to create large scale transportation systems ( Boeing, Aerospace industry), Renewable Energy that takes us out of OIL dependency and at the same time put ecology in a first plane of our agenda (all forms of Clean Energy using Wind Farms, Sun Panels, etc.) ?

Could we take all this and at the same time create the future mass transportation ?

Let’s define what am I talking about.  Wikipedia defines High-speed rail as a type of passenger rail transport that operates significantly faster than traditional rail traffic. As of 2012 the maximum commercial speed was about 300 km/h (185 mph) for the majority of installed systems (China, Germany, Italy, Japan, South Korea, Taiwan, UK), 310 km/h (195 mph) in Spain and 320 km/h (200 mph) in France. The Shanghai Maglev Train reaches 431 km/h (268 mph).

And all these came back to me as I listen to the news that the world’s longest line opened in China on 25 December 2012. It runs 2,298 kilometers (1,428 miles) from the country’s capital in the north to Guangzhou.  It required less than a year in planning and 3 years to build. It also come clear that they thought that this investment will bring much needed “economic stimulus” outside the largest cities where Public Infrastructure can be deployed faster and then creates migration of large numbers of population to those already overcrowded cities.

Let’s see how I arrived to this.

1./ Build two lines simultaneously, one from Boston, MA to Los Angeles, CA and another from Seattle, WA to Jacksonville, FL.  Create 120 different points where the construction starts simultaneously.

2./ The estimated cost per mile considering construction and all the necessary technology that goes into it es $2.5Million dollars per mile, so the total cost for the construction for 9 thousand miles, a great way to spend $22.5B  instead of just giving tax rebates, help financial institutions, save insurance companies, etc.

3./ This will create direct jobs, just in construction at a very local level, for 190,000 people for 2 full years with average annual salary of $50-$60k (well above National average and double the local average in many of the 120 starting points for construction.

4./ It will create  at least 3 extra jobs per direct position created, that means at least another 600,000 jobs related just to the construction.

5./ It will create also a several billion dollar splash into the software, electromechanical controls, computer and general IT industry.  Plus it will create a totally new industry around transportation, communications, just to keep the trains running and all the security and controls that will be needed. Estimate this will create at least 10 to 15k very well paid jobs, coders, programmers, systems engineers, designers, etc.

6./ Of course, a BIG push was to happen to the Auto makers, one of them, will convert all or most of their facilities into manufacturing the cars, luxury cars, economy cars, Dinner cars, etc. that will be needed to expand the service.  Parts and of course with time new designed vehicles, maybe even freight attachments, etc.  This by itself would have saved more than 200k jobs in the Auto industry and created another similar number in the secondary industries, ie textiles, special parts, plastic injection moulding, etc.

7./ Engines design.  The best part of this is that companies like GE, Boeing, could design and create the perfect engine for exceeding the current performance of French, Chinese, Japanese or Russian fast train engines.  This could create a full new industry, with very well paid jobs, and of course the secondary industries.  Estimated more than 20k jobs, all at high level pay.

8./ Energy supply.  This is where a fundamental change will be made with this plan.  The Fast trains have a need for a lot of energy, electricity at high level.  By doing this “Fast Train” prpject, we will give a push into creating the largest grid of “clean energy projects” with their first permanent client.  Then the economic impulse to each location will bring more revenue to those projects.

9./ RealEstate.  Not all land in this plan is owned by Government (local, State or Federal) so it will mean that there will have to buy land in different points, that money will go into those local economies in most cases and it will also create opportunities for local developers to bring more people to won second homes, vacation homes, since it will be easy to get far away just for the weekend. People with resources that live in small apartments in big cities, suddenly could have a way to escape for the weekend (buy monthly passes? when no business people is riding the train it could be a way to keep it going at full capacity).


If we can bring technology even more advanced to the actual fast speed train systems in the world, better design, and we get all the government levels agreeing to make this happen, we could build new tracks for fast trains between Boston and Los Angeles (Route 1) ; between Seattle and Miami.  We could promote the use of renewable energy along the tracks and we could have used General Motors to transform themselves into a large manufacturer of “electric transportation systems” from the engines, to passenger cars. We also have Boeing and other very smart companies designing aerospace, less frictional models for planes, cars, etc.     We have intelligence, resources, at that moment in time, the President had the ability to bring economic development to a large part of the country by starting a totally new way of transportation for Americans : Fast Speed Trains.  And I meant real fast : The current fastest Train in the US, operated by Amtrak goes at an astonishing speed of 95 MPH for about 25 minutes between Boston and New York City, but the total trip takes 4 hours to do the 220 miles between those two cities, distance that in many other countries in the world already takes less than 45 mins to an hour by Fast Speed train.  Plus today’s cost of the Acela Train between NY and Boston or NY and Washington DC is already very high, so keeping that price or even a price near a plane ticket will make this a profitable project in the near future.

As you can see, this was just a thought back then, four years ago. Not all numbers are calculated with a much needed deeper research, but wouldnt it be great to see our Politicians thinking this way ?  We could build this with a “Made in America” focus.

Then I read that China got it figured out.  We are again left behind.  We need to get out of the box, executing the same old policies, expecting different results every time is just a sign of how insane are our Policies (and our politicians).


(from the South China Morning Post )

The End of the World 12-12-12

I have been reading so much about all the Mayan and of course so many other cultures that predicted the end of the world or at least a major change in the way we live by the Winter (for Northern hemisphere inhabitants – Summer for Southern hemisphere people) Solstice this year.

The best probably i have seen is this one that my daughter Cecilia posted on her FB  that says  ”I have no fear that the world will end in 2012 … I have panic that remains the same” (in spanish “No tengo miedo que se acabe el mundo en el 2012, tengo pånico de que siga igual”)MexicoCity2012J

No respect for women, no respect for citizens, where are our values?

What happen when we became one of those countries that we “Free” from their Police states oppressor system ? When a body of our Society believes that they are above the LAW we are in trouble as a whole society, when Citizens are treated in a way that is against what we fought and keep fighting for around the world, something is really wrong. Cases that depict acts of armed kidnapping, assault, battery, menacing and official misconduct by our own POLICE departments we just became another rogue state.

Reading all what happen in NYC during the Occupy Wall Street One year PACIFIC demonstration, it amazed me the number of women that were brutally beaten by the honorable police of that city.  I was going through the TV channels seeing how people demonstrated in the so called 3rd. world countries, the middle East, and how women and young men were there, even throwing stones to the Police, and couldn’t see a SINGLE one where several policemen took a single woman to the floor and beat her like a criminal, just for not agreeing with bank’s greed and exercising the right that we have in this country to speak and show our point of view.  It seems the NYPD thinks otherwise, they even went after the so called “legal observers”… and then we complaint why in other places of the world, a “pacific demonstration is brought down by Police” … Even the US Media, will see this perfectly ok, except if it happens in another country, then they will cry that they are barbarians and we should bring their governments downs for NOT allowing free speech and freedom to demonstrate publicly.

Something that is tough for me to understand.  It seems they have a bipolar vision of reality.

Then this morning I am watching and then reading about the Police in Aurora, CO stopping cars in the middle of the street, then at gun point bring all passengers out of their vehicles, women, kids, teenagers, older citizens, under the assumption that one of them is a criminal.  Probable cause they are arguing, so it always poses the question if they were just “fishing” or they had a description of the bank robber, then why not only take men that had a similarity to the description. Or in this case they have no description of the bank robber ? This means they could have stop anybody ? Just like in any of those countries that we so much criticize becasue they have no freedom and there are NO laws to protect citizens?  When I was much younger we used to say that in the US the rule was that it was better to leave a criminal in the loose than to EVER bring an innocent into the Police ordeal… it seems now that we are all under a “police state” just like the one we all fight so much when the Soviet Union was a super power.  Where are our values ?

When the Chief of Police of Aurora, CO., say that removing 40 people from their cars at gunpoint, handcuffing and detaining them it is not extreme. Chief Police of Aurora, Oates went on to state to a local newspaper, that although he was sorry for detaining innocent people, he felt the ends justified the means… I wonder if that is true, then anything is now valid under the assumption that we are protecting society.  But isn’t this same Chief of Police the one that couldn’t, wouldn’t, didn’t stop a massacre at a movie theater ? Where was he at that time? why he was not “vigilant” of the safety of Aurora’s citizens ? Maybe because there was no “money” involved?  Police seem to be eager to defend anything related to money : Bank money in exchange for 2 hours of having a teenager handcuffed? If this teenager had been my son, I dont know where all that would have ended.  Just think that because of the Colorado laws, some of those citizens actually have the right to “bear arms”, so this could have ended in a battle between Police endangering my family and me defending it….

Dave Perry, Editor at the Aurora Sentinel, writes :  ”We cannot, under any circumstances, allow the police or military to round people up, detain and handcuff them, unless cops have a valid and compelling reason to suspect they’ve committed a crime. This kind of policing is what the Fourth Amendment was created to prevent”. I recommend reading his article.

peace officers don’t conduct themselves this way; gang members do.

“Those who would give up Essential Liberty to purchase a little Temporary Safety, deserve neither Liberty nor Safety.”
– Thomas Jefferson, Memoirs of the life and writings of Benjamin Franklin, (1818)

@beck “… isn’t it up to us the citizens to temper the actions of our city officials.  As a community our apathy is the real crime here.

Somehow we have come to believe that monetary damages from lawsuits
is the way to communicate our disapproval.  This approach only seems to
sting their ego’s since they seem to have unlimited supplies of our

engagement, brands and where are the real marketeers

It is funny how nobody talks anymore about “engagement” of the audience, how that happens (through content) and then association of a brand with the content creates a “transfer of the good association or engagement” to the brand or product itself. In discussions with a very smart friend of mine, canadian, head of the largest TV shopping channel over there, I found several points of discussion.

The Retail Council of Canada, is conducting their annual symposium and going through all the key note conferences, the only I could find that is relevant was this one:

Why Local Matters
Peter Kvarnstrom, Vice President, Glacier Media Group
The presenter will review just how community newspaper publishers engage their readers by delivering highly relevant, compelling and unduplicated content. The resulting high level of reader engagement is leveraged on behalf of all advertisers by providing this highly conducive environment to deliver their message within.

That is the essence of “engagement”.

Last, I found it funny that no marketeers talk these days about the old concept of GRP’s or TGRP’s. Now that media convergence is a reality, shouldnt we go back to the concept that the media doesnt matter, it is how you “get” to a person with your brand and how many times, disregard of the what was the specific media?

Marketeers need to go back to the basics.

WE step away from the measurement and the concept that ONE person needs to hear a message through different channels, same message, different iterations according to each media, and for each product or service the number of times is what becomes very, very important. For marketing to convince me to modify my consumption pattern needs to be able to deliver me the same message for a number of times, during a limited period of time.

I found this in a french site, maybe have been already a translation but I like it

Myth # 1: The social marketing? easy to commit an intern to take care

Because social networks are primarily a history of conversations, the person responsible for your participation in Web 2.0 is seen as the face of your business. It is required to discuss with your community to share information with them, answer their questions, promote your company image, but also to extinguish any bad buzz … So this is a heavy responsibility for managing your image? Give your community management responsibility to a person who has the shoulders is crucial to ensure a good social media marketing strategy.

Myth # 2: Social media marketing requires enormous skill

There are actually networks of techniques that work better than others, a social media etiquette to follow and mistakes to avoid. However the skills required for success in your social media marketing strategy are essentially human and not so rare that in the sense that it is really a communication or BtoC BtoB, but rather interactions HtoH (Human to Human). A few words of command: listening, creativity, kindness, sharing …

Myth # 3: Social media marketing is not for the old

Not true! Demographic data on users of social networks most popular move at high speed. Today more than ever, older surfers flock to networking sites and join the conversation. More importantly, the growing use of social media has experienced its largest increase in the portion of users aged 50 and over, that growth is increasing the average age of socionautes. The use of social media is not only not a question of age, but more experience is an advantage for “sociomarketeurs” on channels where the sharing of KM is essential.

Myth # 4: Social media marketing is free

And no sorry! Although recent studies show that nearly half of firms in the social sphere said that social media has allowed them to reduce their marketing costs, the social media takes time and although most of the tools are free, remember sure the time is money.

Myth # 5: Social media marketing has rules too strict

You can not really talk about rules, but rather principles that are not complicated to understand. From the moment you understand that social networks, in essence, can serve as a one-way communication, you understand the basics. Yes there are rules, but most are still being written in a universe where there is plenty of room for your creativity.

Myth # 6: The social media marketing advertising will only serve my interests

Another misconception. Certainly we have seen that many rules are still being written, however there are certain principles that you can not ignore. It is quite normal that you want to reap the benefits of your social sphere, otherwise we will not talk about marketing. However to achieve this we must respect this sphere. How? By showing your community that you’re not here just to advertise your box, but to give him your value and your humanity. If you do not want to put a bullet in the foot, being overly self-promotional attitude is not recommended for your social media marketing strategy.

Myth # 7: The Social Media Marketing provide immediate results

Of course stories abound on the Web buzz, you may be quickly disappointed if you expect results too fast. A characteristic of social media is that you can establish interesting relationships while developing your power of influence. This takes time and method, and allows you to get lasting results. In trying to go too fast, you may not only be ineffective, but most likely you got the wrong strategy because of overly optimistic goals.

Myth # 8: Social media marketing is too risky

It is true that some industries are more at risk than others. Participation in social networks and sharing information in public requires great caution. It is therefore important to consider the specifics of your industry and keep control over the information you share. Does this mean as far as avoiding social marketing channels you turn away? No. In fact you should remember that customers, journalists and others talk about your business on social networks, the real risk to you is to ignore these conversations.

Myth # 9: The Social Media Marketing is a new phenomenon

The explosion of social networks such as Twitter and Facebook are a recent phenomenon, but it is only tools. Social media marketing is remember above all a history of discussions is to influence and this phenomenon has always existed in human interaction. Today this has changed fundamentally is the speed at which information circulates and magnitude can be taken through the many tools of social media marketing.

Myth # 10: The Social Media Marketing can not bring my business

Unless your company is active in a research program top secret, your customers, your employees, your employees engaged in social networks and have much to gain by joining discussions. The fundamental question is not “what is social marketing can bring something to my business? But “What can social media for my business? “The social media can also bring a lot to your business, all about targets and if you want more ideas on what you can actually bring the social media marketing we recommend reading social media marketing and indicators performance.

I promise if I found again the source, will send it later.. but it sounded very good advice..

Owning or not the content?

So in a discussion i had at the Borrell Local Conference in NY, the subject of shall we as media companies try to be aggregators of audience, no matter where it comes from, or shall we attract more audiences because we own and control the quality of all the content we display , is the way to go?
I believe that marketing is about engagement, advertisers pay to be associated with brands, with othher products rather than just place their ads in front of the consumer. Why if not they will pay for advertisement in the digital world? Instead they could just create their own content and buy traffic to tho sites, no more media to come to for advertisement.
W will have in such world a consumer package goods company also becoming a media company. RedBull is trying to get there, prints more than a million copies of their magazine in Europe! But they keep looking for brands to associate their product… Why?
Simple, i believe that media profesionals have the key to “engage” the consumer with good, curated media.
Other than doing that, there is no reason for us to exist and we become another ad network.