About

Over 15 years of professional experience, leading consumer products divisions in Latin America, China, US and Canada; enterprise and manufacturing systems for discrete and continuous processes; Sales and Marketing and all the interactive activities of several large Media Corporations with Newspapers, Broadcast, Radio and Digital operations. Among them Unisys, Timon, Polaroid, CanWest in Canada, Impremedia, the largest Hispanic News and Information Media company in the US and lately at The Journal Register Co, considered the most advanced Newspaper company in the Digital Conversion process. Recently named Chief Digital Officer at DigitalFirstMedia Co. that oversees now MEdia News Group and JRC.
With a reputation as a top digital/media leader in several countries, creating disruptive, high growth businesses, with particular emphasis on the converging sectors of media, internet, mobile/tech, imaging, computing, printing, and textile industries; extending into consumer products.
Created and launched new products, new sites, full networks, head efforts to enter new markets and “fix” Divisions, Subsidiaries, etc. turning them around in record time.
A digital marketing pioneer, Arturo has over 15 years of digital marketing experience, helping
leading brands engage customers and build successful businesses online.

– Member of the Board of the Yahoo! – Newspaper Consortium. 2012
– Member of the Board of MNet (Ottawa) and of Platial.com (Portland, Oregon).
– Fellowship at the Media Center, Annenberg School of Journalism, Knight Foundation.
– Several Advisory Board roles, among them SXSW Accelerator Program 2011.
– Awarded the TOP Hispanic IT executives in the US by HITECH in 2009.
– US Citizen, allowed to live and work in Europe (EEC) and Mexico.

Recent Posts

Is LOVE the real center of your life?

L’Amour, Love, Amor

The Cultural Nuances of Expressing Love in French, English, and Spanish

L’Amour, Love, Amor: The Cultural Nuances of Expressing Love in French, English, and Spanishuage is more than words; it’s a window into the soul of a culture, revealing how people perceive and express universal experiences like love. Take the phrase “L’amour, c’est une totale décomposition de la vérité” (“Love is a total deconstruction of the truth”). It’s a poetic and philosophical reflection, but its meaning shifts subtly depending on the language and the cultural context in which it’s expressed.

The French Perspective: L’Amour et la Philosophie

In French culture, love often intertwines with intellectual depth and existential musings. The original phrase, “L’amour, c’est une totale décomposition de la vérité,” reflects the French penchant for dissecting emotions with a poetic and philosophical lens. Here, love is portrayed as a force that dismantles the constructs of logic and reason—a raw, transformative experience.

For the French, this deconstruction is not a loss but a discovery. It’s the unveiling of vulnerability and authenticity, a journey through chaos to something profoundly human. The phrase invites reflection, aligning with France’s literary and artistic traditions that celebrate the complexity of love as both beautiful and challenging.

The English Perspective: Love as an Introspective Truth

In English-speaking cultures, particularly among White Anglo-Saxon Protestants (WASPs) in the United States, love is often approached with a balance of emotional vulnerability and individual introspection. The translation, “Love is a total deconstruction of the truth,” retains the idea of unraveling certainties but presents it more as a personal, internal process rather than a collective or existential one.

The tone is introspective, resonating with the Anglo-American emphasis on self-discovery and personal growth. Love, in this context, is seen as a journey where individuals confront their truths, question their beliefs, and emerge with a clearer understanding of themselves. It’s less about chaos and more about transformation within boundaries.

The Spanish Perspective: Amor y Pasión

In Latin America, love is rarely seen as a detached intellectual exercise. It’s fire, passion, and life itself. The reimagined Spanish version, “El amor es una descomposición total de la verdad, pero también una explosión de vida,” captures this spirit. Here, the deconstruction of truth is not a cold unraveling but a fiery process of surrender and rebirth.

For many Latinos, love is lived loudly and unapologetically. It’s the ultimate act of giving oneself completely, a tumultuous yet beautiful force that cannot be constrained by logic. The addition of “una explosión de vida” reflects the Latin view of love as both chaotic and affirming, a whirlwind that simultaneously consumes and uplifts.

Comparing the Three Perspectives

The differences in how this phrase is expressed and understood highlight the cultural nuances of love:

  1. French: Intellectual, philosophical, and introspective. Love is a journey through chaos to uncover deeper truths.
  2. English: Balanced, introspective, and self-focused. Love is about personal growth and emotional honesty.
  3. Spanish: Passionate, intense, and life-affirming. Love is a consuming force that ignites the soul.

Each culture’s lens shapes how love is framed, showing us that while love is universal, its expression is profoundly shaped by the context in which it exists. From the poetic musings of the French to the introspective reflections of English speakers and the fiery passion of Latin America, love speaks in many tongues, each with its own unique melody.


Language shapes not only what we say but how we feel. These cultural differences remind us of the beauty in diversity and the power of words to capture the essence of one of humanity’s most profound experiences. Whether you express it as amour, love, or amor, the heart of it remains the same—a force that defies explanation yet defines us all.

What do you think? How does your culture influence the way you see and express love? Share your thoughts below! ❤️

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