“Be not afraid of going slowly. Be afraid of standing still”

The Duties and Vision of CEOs and Board of Directors in Leading a Company

The Japanese proverb, “Be not afraid of going slowly. Be afraid of standing still,” encapsulates a profound wisdom that holds great relevance for CEOs and members of the Board of Directors in their roles as leaders. This essay explores how this proverb aligns with the duties and visionary mindset required when leading a company, emphasizing the importance of steady progress and continuous improvement.

  1. Embracing Incremental Progress: The Japanese proverb encourages CEOs and Board members to embrace the concept of gradual progress. Instead of being overwhelmed by the magnitude of challenges or pursuing rapid yet unsustainable growth, they focus on taking measured steps towards success. By acknowledging the value of incremental progress, they foster a culture that recognizes the importance of every small achievement and understands that sustained success often stems from consistent efforts over time.
  2. Promoting Continuous Learning and Adaptation: Ceos and Board members who embody the spirit of the proverb recognize the significance of continuous learning and adaptation in a rapidly changing business landscape. They encourage their teams to engage in ongoing education, foster a culture of curiosity, and promote an environment where experimentation and innovation are encouraged. By cultivating a growth mindset and embracing new ideas, they empower their organization to adapt, evolve, and thrive in the face of uncertainty.
  3. Balancing Stability and Innovation: While the proverb emphasizes the danger of standing still, it also underscores the need for stability. CEOs and Board members must strike a delicate balance between maintaining core values, principles, and organizational stability while fostering a culture of innovation and progress. They provide a solid foundation for their teams to build upon, ensuring that the company remains agile, responsive, and open to change.
  4. Inspiring a Long-term Vision: The proverb encourages leaders to adopt a visionary mindset, looking beyond immediate gains and focusing on long-term success. CEOs and Board members play a crucial role in setting and communicating a compelling vision that inspires stakeholders and employees alike. By providing a clear direction and aligning the organization towards a shared purpose, they motivate individuals to persistently work towards realizing the long-term goals of the company.
  5. Overcoming the Fear of Failure: In line with the proverb’s wisdom, CEOs and Board members should encourage a culture that embraces calculated risks and learning from failures. They create an environment where individuals are not paralyzed by the fear of making mistakes but are encouraged to take measured risks, learn from setbacks, and iterate towards success. By fostering resilience and a growth-oriented mindset, they enable their teams to keep progressing, even in the face of challenges.

By embracing the Japanese proverb, “Be not afraid of going slowly. Be afraid of standing still,” CEOs and Board members can instill a mindset of continuous improvement, steady progress, and long-term vision within their organizations. By valuing incremental progress, promoting continuous learning, balancing stability and innovation, inspiring a compelling vision, and overcoming the fear of failure, they lead their companies on a path of sustainable growth and success. In doing so, they foster an environment where progress is celebrated, innovation thrives, and individuals are motivated to persevere on the journey towards achieving their shared goals.

First Day at School for a 6 year old

Everybody agrees that after the pandemia, Education was going to change, but when my 6 year old daughter went to a larger school after being to very small schools or even home-schooling, I realize that this seems like there has been no changes and here we are back in to the same old tricks.

While the first day of school can be an exciting and positive experience for a 6-year-old, there are certain factors that could potentially lead to a negative impact or backlash. It’s important for parents, teachers, and caregivers to be aware of these potential challenges and address them appropriately. Here are some things to look out for:

  1. Separation Anxiety: Some 6-year-olds may experience separation anxiety when starting school. They may feel distressed or anxious when separated from their parents or familiar surroundings. It’s essential to provide reassurance, establish a routine, and gradually ease them into the school environment.
  2. Bullying or Exclusion: Instances of bullying or exclusion can have a significant negative impact on a 6-year-old’s well-being and self-esteem. It’s important to create a safe and inclusive environment where children feel comfortable expressing themselves and reporting any incidents. Teachers and parents should actively address and prevent bullying behavior.
  3. Academic Pressure: Introducing academic pressure at a young age can have adverse effects on a 6-year-old’s mental well-being. While learning is important, it’s crucial to maintain a balanced approach and focus on holistic development rather than excessive academic demands.
  4. Unrealistic Expectations: Placing unrealistic expectations on a 6-year-old’s academic or social performance can lead to stress, anxiety, and feelings of inadequacy. Recognize and appreciate each child’s unique abilities and progress, and avoid comparing them to others.
  5. Lack of Support: Insufficient support from teachers or parents can hinder a 6-year-old’s adjustment to school. It’s important for adults to provide guidance, encouragement, and emotional support, fostering a positive learning environment.
  6. Overwhelming Environment: A 6-year-old may find the new school environment overwhelming, especially with large class sizes, loud noises, or unfamiliar routines. Gradually familiarize them with the surroundings, break tasks into manageable steps, and provide opportunities for breaks or quiet time when needed.
  7. Neglecting Social and Emotional Development: While academic development is important, neglecting social and emotional development can have long-term consequences. Ensure that opportunities for social interaction, emotional expression, and development of interpersonal skills are incorporated into the educational experience.

It’s crucial for parents, teachers, and schools to be proactive in addressing any negative impacts or challenges that may arise. Open communication, supportive environments, and a focus on the child’s overall well-being are key in mitigating potential backlash and promoting a positive school experience for 6-year-olds.

But there are many positive things about the first day at school, when there is no daycare, but real school system, with teachers, classrooms, books and homework :

  1. Excitement: Starting school can be an exciting experience for a 6-year-old. They may feel eager to meet new friends, explore their surroundings, and engage in various activities.
  2. Independence: The first day of school often symbolizes a new level of independence for a 6-year-old. They may begin to develop a sense of autonomy as they participate in activities, follow routines, and make decisions with the guidance of their teachers.
  3. New Experiences: School exposes children to a range of new experiences. From learning new subjects, engaging in creative activities, and participating in group projects, a 6-year-old will encounter numerous opportunities to expand their knowledge and skills.
  4. Social Interaction: The first day of school is a chance for a 6-year-old to interact with peers outside their immediate circle of family and friends. They can form new friendships, learn to share, cooperate, and navigate social dynamics within the classroom setting.
  5. Foundation of Learning: School provides a structured environment where children begin to acquire foundational knowledge and skills that will shape their future education. They will start learning basic literacy and numeracy, problem-solving, critical thinking, and other essential skills.
  6. Adaptation: The first day of school can be a significant milestone for a 6-year-old in terms of adapting to a new routine and environment. They will learn to follow schedules, adjust to the expectations of the classroom, and develop a sense of discipline and responsibility.
  7. Personal Growth: School offers opportunities for personal growth and development. Through various activities and challenges, a 6-year-old can build resilience, confidence, and a sense of accomplishment as they overcome obstacles and achieve milestones.

It marks the beginning of their formal education journey and introduces them to a structured learning environment outside of their home.

Exploring the Interconnectedness

Carl Jung’s Theory of the Collective Unconscious and the Fascinating World of Fungi

Carl Jung’s theory is the collective unconscious: He believed that human beings are connected to each other and their ancestors through a shared set of experiences. We use this collective consciousness to give meaning to the world. Could you elaborate how this is more important in a technology world approach?ChatGPT

The concept of the #Collective_Unconscious gains relevance in a technology-driven world because it emphasizes the interconnectedness of individuals, the sharing of experiences, the influence of shared knowledge, the impact of archetypes, the formation of digital communities, and the need for collective responsibility. Acknowledging and understanding this interconnectedness can help shape our relationship with technology, foster empathy, bridge divides, and promote a more meaningful and conscious engagement with the world.

The theory of the collective unconscious proposed by Carl Jung and the functioning of the world of fungi are two distinct concepts, but we can draw some interesting comparisons between them: While Carl Jung’s theory of the collective unconscious and the world of fungi may originate from different fields, they reveal intriguing parallels that celebrate the interconnectedness of natural and psychological systems. By exploring the shared themes of interconnectedness, shared knowledge, hidden processes, and symbiotic relationships, we gain a deeper appreciation for the intricate web that connects all aspects of existence. The merging of these concepts serves as a reminder to acknowledge and nurture the interdependence between humanity and the natural world, fostering a greater sense of harmony and understanding.

In this article, I embark on a fascinating exploration that merges Carl Jung’s theory of the collective unconscious with the intricate workings of the world of fungi. While these concepts originate from distinct realms—psychology and biology—we can draw intriguing comparisons that highlight the interconnectedness and hidden complexities within natural and psychological systems. Let’s delve into the parallels between Jung’s theory and the remarkable world of fungi.

  1. Interconnectedness: Both the theory of the collective unconscious and the world of fungi emphasize the interconnectedness of living systems. Jung proposed that human beings are connected to each other and their ancestors through a shared set of experiences and archetypes. Similarly, fungi thrive in complex networks underground, forming mycelial networks that facilitate communication, nutrient exchange, and symbiotic relationships with other organisms. This interconnectedness reminds us of the intricate bonds that exist within and between natural and psychological systems.
  2. Shared Knowledge and Information: Jung’s theory suggests that the collective unconscious contains shared symbolic and archetypal content that shapes human experiences. Similarly, fungi exhibit a form of collective intelligence through their mycelial networks. These networks allow fungi to exchange information, such as chemical signals, influencing the behavior and growth patterns of the entire fungal community. Both the collective unconscious and fungal networks demonstrate the power of shared knowledge and information, driving the collective behavior of individuals.
  3. Unseen and Hidden Processes: The collective unconscious, often hidden from conscious awareness, operates as an unseen aspect of the human psyche. Similarly, the world of fungi predominantly operates underground, hidden from plain sight. The intricate networks and processes within the fungal kingdom play vital roles in nutrient cycling, decomposition, and ecological balance, even though they remain invisible to us. This parallel emphasizes the significance of the hidden or unseen aspects that contribute to the overall functioning of both systems.
  4. Symbiotic Relationships: Fungi are renowned for their symbiotic relationships with other organisms, such as the mycorrhizal associations with plants. These relationships involve mutualistic exchanges of nutrients and benefits. Similarly, Jung proposed that the collective unconscious contains universally shared archetypes and symbols, forming a symbiotic relationship between the individual and the collective psyche. Both concepts highlight the importance of symbiosis and mutual support for the well-being and growth of the systems involved.

I explored and tried to bring up front how the concept of the collective unconscious relates to our current technological landscape (that is when I realize that the world of fungi was really near it) :

  1. Connectivity and Shared Experiences: Technology has bridged the gaps of time and space, enabling people from diverse backgrounds to connect and share experiences. Through social media, online communities, and virtual platforms, individuals can now engage in conversations, exchange ideas, and participate in collective movements. This connectivity fosters a sense of shared experiences, as people can relate to each other’s stories, struggles, and aspirations. The collective unconscious becomes more apparent as we realize that our thoughts, emotions, and dreams can resonate with others worldwide.
  2. Information and Knowledge Sharing: Technology has democratized access to information and knowledge. With a few clicks, we can explore vast databases, engage in online courses, and learn from experts across various fields. The collective unconscious comes into play as this shared knowledge shapes our understanding of the world. We build upon the insights, discoveries, and cultural heritage of our ancestors and contemporaries, forming a collective pool of wisdom that shapes our individual and collective perspectives.
  3. Cultural Influences and Archetypes: Jung proposed the existence of archetypes within the collective unconscious, universal symbols and themes that manifest in various cultures and individuals. In a technology-driven world, these archetypes become even more visible. Popular culture, media, and the internet amplify and disseminate archetypal symbols and narratives, impacting our collective consciousness. Memes, viral trends, and shared cultural references shape our perception of reality and the meanings we assign to the world around us.
  4. Digital Tribes and Identity Formation: Technology facilitates the formation of digital communities and tribes, where like-minded individuals gather around shared interests, beliefs, or identities. These communities create spaces for individuals to explore and express their unique selves while still being part of a collective. In this context, the collective unconscious influences the shared values, norms, and identities of these digital tribes, as they collectively construct their meanings, symbols, and narratives.
  5. Global Challenges and Collective Responsibility: The technological world also presents global challenges that require collective responses. Issues like climate change, social justice, and technological ethics transcend individual perspectives and demand collaborative efforts. Recognizing our interconnectedness and the shared responsibility for the well-being of the planet and humanity aligns with the concept of the collective unconscious. It calls for a collective awakening and a shared sense of purpose to address these challenges.

Evasion vs. Elusion: Examining Tax Practices in the Western World

Taxation is a fundamental aspect of modern societies, providing the necessary funds for public goods and services. However, two distinct practices have emerged regarding tax payment: evasion and elusion. While both evasion and elusion involve minimizing tax liabilities, they differ in their legality and societal implications. This essay aims to explore the differences between evasion and elusion, focusing on the Western world, and examine how society deals with these practices.

Let’s go through an analysis of what is what :

  1. Tax Evasion: Tax evasion refers to the illegal act of intentionally evading the payment of taxes. It involves the deliberate concealment or misrepresentation of income, assets, or transactions to avoid tax obligations. Evasion undermines the integrity of the tax system and can lead to substantial revenue losses for governments. It is generally considered unethical and is subject to legal penalties when discovered.
  2. Tax Elusion: Tax elusion, on the other hand, involves the legal exploitation of loopholes or ambiguities in tax laws to reduce tax liabilities. Elusion relies on strategic planning and the use of complex legal structures or practices. While elusion is technically within the boundaries of the law, it raises moral concerns about fairness and equity in the tax system. Although not illegal, elusion often attracts public scrutiny and can damage the reputation of individuals or corporations involved.
  3. Society’s Response to Tax Evasion: Society generally takes a strong stance against tax evasion due to its illegal nature and detrimental impact on public finances. Governments implement stringent measures to detect and deter evasion, such as rigorous audits, penalties, and criminal prosecutions. Additionally, public awareness campaigns aim to emphasize the negative consequences of tax evasion, fostering a culture of compliance and social responsibility.
  4. Society’s Response to Tax Elusion: While tax elusion is technically legal, societies have increasingly recognized the need to address its ethical implications. Public opinion often condemns aggressive tax planning that exploits legal loopholes and reduces the tax burden on wealthy individuals or multinational corporations. Consequently, governments and international organizations have been taking steps to close loopholes, enhance tax transparency, and promote international cooperation to combat elusion effectively.
  5. Legislative and Policy Efforts: To address both evasion and elusion, governments in the Western world have implemented various legislative and policy measures. These include stricter tax laws, increased transparency requirements, and international cooperation through initiatives like the Base Erosion and Profit Shifting (BEPS) project. Governments also work towards closing legal loopholes and creating a fairer tax environment that promotes compliance and minimizes opportunities for elusion.

In the Western world, the distinction between tax evasion and tax elusion plays a crucial role in how society deals with these practices. Tax evasion is universally condemned due to its illegal nature, while tax elusion raises ethical concerns despite its legality. Governments and societies have responded by implementing measures to combat both practices, with a focus on deterrence, fairness, and transparency. Striking a balance between a robust legal framework and a socially responsible tax culture is essential to ensure the integrity and effectiveness of the tax system in the Western world.

Why Waiting for Readiness Hinders Progress: Embracing Action

In a world that often glorifies meticulous planning and flawless execution, it is easy to fall into the trap of waiting for the perfect moment before embarking on a new endeavor. However, this approach of waiting to “feel ready” is a recipe for inaction and can significantly impede progress. Life is unpredictable, and even the most well-crafted plans can encounter unexpected obstacles. This article explores the drawbacks of waiting for readiness and emphasizes the importance of embracing action in the face of uncertainty.

  1. The Illusion of Readiness: Waiting for the perfect conditions or that elusive feeling of readiness is often an illusion. Rarely does everything align exactly as planned. Circumstances can change, unforeseen challenges may arise, and the longer we wait, the more likely we are to succumb to doubt and fear. Instead of fixating on readiness, it is crucial to acknowledge that progress is often born out of taking the first step, even if uncertainties lie ahead.
  2. Learning Through Experience: Taking action, even in the absence of perfect readiness, allows for invaluable experiential learning. While planning has its merits, there are certain aspects that can only be understood through hands-on engagement. By embracing action, we gain firsthand knowledge, develop problem-solving skills, and adapt to unforeseen circumstances. These experiences equip us with the resilience and adaptability needed to navigate the unpredictable nature of life.
  3. The Paralysis of Overplanning: Excessive planning can lead to analysis paralysis, where the pursuit of perfection hinders progress. While it is essential to have a basic framework and a clear vision, it is equally important to remain flexible and open to adaptation. Overplanning can create a false sense of control, causing us to overlook opportunities and delay taking action. Embracing a mindset of flexibility and preparedness allows for agile responses to the ever-evolving nature of our endeavors.
  4. Progress Through Imperfection: Waiting for the perfect conditions or flawless execution can lead to missed opportunities. It is important to recognize that progress often stems from embracing imperfections and learning from failures. By taking action despite uncertainties, we create momentum and open doors to unforeseen possibilities. Each step forward, even if imperfect, contributes to personal and professional growth.
  5. Embracing Action as a Catalyst: By shifting our mindset from waiting for readiness to embracing action, we unlock our true potential. Taking the initiative propels us out of our comfort zones, fuels motivation, and instills a sense of accomplishment. It fosters a proactive mindset that actively seeks opportunities for growth and innovation. Ultimately, embracing action becomes a catalyst for personal and professional development.

Waiting for readiness before starting something can be a paralyzing mindset. The reality is that plans rarely unfold exactly as expected, and progress is often hindered by overplanning and excessive caution. Instead, we should embrace action, even in the face of uncertainty, as a means to learn, grow, and adapt. By taking that first step, we embark on a journey of discovery, resilience, and transformation. So let go of the need for perfection and embrace the power of action to propel you toward your goals and aspirations.

Anxiety Disorders , is there a simple way to address ?

I explained in my previous post what I have learned about this tough suffering that more than 240 Million people in the world are going through, let’s now look at how can we address it my main concern is that I believe Technology pushes the human limits and that is a multiplicator of what is happning.

Addressing the world problem of anxiety disorders requires a comprehensive approach involving various stakeholders, including healthcare systems, policymakers, researchers, and individuals affected by anxiety disorders. While technology has both positive and negative impacts on mental health, including anxiety disorders, it can also be leveraged to support prevention, diagnosis, and treatment.

Here are some general recommendations for addressing anxiety disorders and the role of technology:

  1. Increased Mental Health Awareness: Promote mental health awareness campaigns to reduce stigma and increase understanding of anxiety disorders. Education and awareness initiatives can help individuals recognize symptoms, seek help, and promote early intervention.
  2. Accessible and Affordable Mental Healthcare: Enhance access to quality mental healthcare services, including psychological therapies and medications, especially in underserved areas. This can involve training more mental health professionals, integrating mental health services into primary care settings, and expanding telehealth services for remote areas.
  3. Prevention and Early Intervention: Implement preventive measures and early intervention strategies to identify and address anxiety disorders before they become chronic or severe. This can involve school-based mental health programs, workplace wellness initiatives, and community outreach programs.
  4. Research and Evidence-Based Interventions: Support research efforts to better understand the underlying mechanisms of anxiety disorders, including risk factors, genetic predisposition, neurobiology, and psychosocial factors. This can inform the development of more effective interventions, personalized treatments, and targeted prevention strategies.
  5. Technology-Assisted Interventions: Leverage technology to improve access to mental healthcare and support self-management of anxiety disorders. Mobile apps, online therapy platforms, and digital interventions can provide tools for self-help, stress reduction, relaxation techniques, and cognitive-behavioral therapy. However, it is crucial to ensure that these technologies are evidence-based, user-friendly, and maintain privacy and data security.
  6. Collaborative Efforts: Foster collaborations between researchers, clinicians, policymakers, and technology developers to ensure a multidisciplinary approach in addressing anxiety disorders. Sharing knowledge, expertise, and resources can lead to innovative solutions and advancements in treatment and prevention.
  7. Holistic Approach: Recognize that addressing anxiety disorders requires a holistic approach that includes not only biological and psychological factors but also social determinants of health. Addressing socioeconomic disparities, promoting healthy lifestyles, and creating supportive environments can contribute to reducing the burden of anxiety disorders.

The field of mental health and technology is continuously evolving, and ongoing research and evaluation are necessary to assess the impact and effectiveness of different technological interventions.

What the hell is ANXIETY disorder? Understanding Anxiety Disorders: Definition & Psychobiological Factors

Anxiety disorders are prevalent mental health conditions that can significantly impact the lives of those affected. While both men and women experience anxiety disorders, women, particularly those of reproductive age, are more vulnerable to developing these disorders compared to men. This gender disparity, with a prevalence 2-3 times higher among females, suggests the presence of underlying psychobiological factors. This article aims to provide a comprehensive understanding of anxiety disorders by first defining anxiety and then exploring the psychobiological factors that contribute to its development.

How BIG is the problem, just in the USA:
According to the National Institute of Mental Health (NIMH), approximately 19.1% of adults in the United States experienced an anxiety disorder in the past year. This accounts for around 48 million adults. It’s worth mentioning that this statistic includes various types of anxiety disorders, such as generalized anxiety disorder (GAD), panic disorder, social anxiety disorder (SAD), and specific phobias.

So WHAT is ANXIETY?
Anxiety is a normal emotional response characterized by feelings of fear, worry, and unease. It is a universal human experience that can arise in various situations, such as before a significant event, during a life transition, or when facing potential threats. In these instances, anxiety serves as a natural response to prepare individuals for potential challenges or dangers. However, when anxiety becomes excessive, persistent, and interferes with daily functioning, it may be indicative of an anxiety disorder.

Types of Anxiety Disorders:
Anxiety disorders encompass a range of conditions characterized by excessive and uncontrollable anxiety. The Diagnostic and Statistical Manual of Mental Disorders (DSM-5) identifies several specific anxiety disorders, including generalized anxiety disorder (GAD), panic disorder, social anxiety disorder (SAD), specific phobias, and post-traumatic stress disorder (PTSD), among others. Each disorder has its unique set of symptoms and diagnostic criteria, but they all share a common feature of overwhelming and impairing anxiety.

Psychobiological Factors Contributing to Anxiety Disorders:

1. Genetic Predisposition: Research suggests a genetic component in the development of anxiety disorders. Certain genetic variations and hereditary factors can increase an individual’s susceptibility to anxiety disorders. However, genetics alone cannot fully explain the gender differences observed, indicating the involvement of other factors.

2. Neurobiology: The brain plays a critical role in anxiety disorders. Neurotransmitters such as serotonin, norepinephrine, and gamma-aminobutyric acid (GABA) are involved in regulating anxiety. Imbalances in these neurotransmitter systems have been implicated in the development of anxiety disorders. Additionally, brain regions like the amygdala, involved in fear processing, and the prefrontal cortex, responsible for emotion regulation, may exhibit altered activity in individuals with anxiety disorders.

3. Hormonal Factors: Hormones, particularly sex hormones such as estrogen and progesterone, may influence anxiety disorders, especially in women. Hormonal fluctuations during the menstrual cycle, pregnancy, and menopause have been associated with changes in anxiety symptomatology. These hormonal variations may interact with neurotransmitter systems and contribute to the gender differences observed in anxiety disorders.

4. Environmental Factors: Environmental factors, including early-life stress, trauma, adverse childhood experiences, and chronic stressors, can contribute to the development of anxiety disorders. These factors may shape an individual’s response to stress, influencing their susceptibility to anxiety disorders later in life. Social and cultural influences, such as gender roles and expectations, can also impact the expression and perception of anxiety.

Just to be sure we are all in the same page, Anxiety disorders are complex conditions influenced by a combination of psychobiological factors. While anxiety itself is a natural and adaptive response, excessive and persistent anxiety can lead to impairment and distress. Understanding the psychobiological underpinnings of anxiety disorders, including genetic predisposition, neurobiological factors, hormonal influences, and environmental stressors, is crucial for developing effective prevention strategies, accurate diagnosis, and tailored treatment interventions. By comprehensively addressing these factors, healthcare professionals can provide better support and enhance the overall well-being of individuals affected by anxiety disorders.

“False Consensus” & the “Majority Illusion”

Since I was a kid, I would read anything that end up near my hands.  Old newspapers, magazines, medical books, mechanical engineer manuals, old enciclopedias, everything.

So I keep doing this as a matter of fact, i click and go to places in the metaverse that most people have never been or would not even venture there. For me it became obvious that I can read anything I want, most sites, even those closed have always a way to get in, a promotion, a special key, a partnership that exposes their content and a lot of them have RSS feeds that is easy to bring into your own site.

While I was doing this during my moments of rest from work, I have the 24/7 video feed from the Political Conventions to watch. First the Republican and now the Democrat. Think of this, two full weeks of so many speeches, so many concepts to dig on.  It is like having a kid in a candy store.

Then it hit me that almost all of them, both sides seem to be totally disconnected from the real world, their assumptions and what they believed to be truth were totally far away from what the rest of Americans and the rest of the world are living day to day.

There are very smart people dedicated to analyze social behavior, people like me that have a specialization in Sociology, just they have more time in their hands and have been able to

  •  “Majority illusion”
    • When people are convinced that what is common among their friends and relatives, co-workers, sports club, etc. is more common than it actually is in the rest of the world, they enter this amazing zone.  
    • Constant visitors and some permanent residents here are Presidents, Prime Ministers, CEO’s and a lot of those that fall into the famous Marie-Antoinette (bride of France’s King Louis XVI)  “Qu’ils mangent de la brioche” … 
    • What happen in the augmented networking capacity that the WEB has brought is that this illusion is causing even more people, to reach wrong conclusions about how common a behavior is, leading them to accept as a norm a behavior that is globally rare.
    • This is why a very small amount people can create a big BOOM and send it as a a global issue, bu also it also helps to understand why observations and inferences individuals make of their peers are often incorrect.
  • “False Consensus”
    • The “False Consensus” effect arises when individuals overestimate the prevalence of their own features in the population, believing their type to be more common. Thus, Democrats believe that most people are also Democrats, while Republicans think that the majority are Republican.
  • “Pluralistic Ignorance” is another social perception bias. This effect arises in situations when individuals incorrectly believe that a majority believes something or accept as absolute rules that themselves do not share.

This America seems to apply to everything.. that is why we can have fake news, fake friends, fake personas, fake everything and they will be believed and followed..

 

Marketing Lessons from the Political arena… what went wrong and right

One of the rules that we always talk at Board meetings, closed doors, is how do we get our team NOT to look into the competition as the beacon to look at what to do, how to react, how to gain market share.  Always trying to convey the message that you should be aware of them, but you should go after your clients, customers, stakeholders, and make what is best for them and the company, disregard what your competition does or not.

I learn this when I was a kid and my father used to wake us up at 4:30 am, jump into the club swimming pool, and be very competitive.   I really never made it more than what expected, because – my father dixit – I was too focused on the other lanes, on what the there people were doing instead of trying to beat myself every day, every new stroke by stroke….

If you look at why the candidates that are gone, are gone, is mostly because they stop worrying about their constituents, the voters, their public; and they focus on what was the competition doing.

Listen to them all :

Ted Cruz  and Marco Rubio even teamed to “bring down Donal Trump and make sure he never gets elected …” annd now even the Democrats are doing it; Bernie Sanders just made this his central speech .

Will Hillary Clinton be the last one to say it ?   So far she has been the smarter of all, dismissing her “competition” and stating that she focus on the people that follow her and that wants to listen to her.  But her campaign managers are not  : “We can’t have Donald Trump in the White House “ Hillary Stop Trump

My advice to whoever ends up been the candidate : WORK for YOUR votes, talk to your constituents, be strong in your points, this is NOT about not letting Donal Trump become President, it is about WHAT the voters want.

 

VR , Project Tango and what does it really mean …

Google just announce that Project Tango, their vision of how we bring to real live, the depiction of Neal Stephenson’s Snow Crash vision of how we will combine what we do, how we do it, between the real world, the Universe, and the virtual world, the METAVERSE

In his world, Stephenson people will be going from one to the other, using something very similar to the Oculus, where people could even work, managing automated devices, from a distance, from home or some other place, but also they will have at some point to interact in person.  Countries become server farms and URL’s

Looking at how investment in this area is accelerating, we can understand why Project Tango is so important.

Media-In-ARVR-2-Header

Investment is accelerating in this area, mostly forced by Media companies, that can feel this is a great opportunity to level the competition ( CB Insights )

But while Google plays with all these concepts, and spend their stockholders money in all this research, the rest of the world has to deal with what is the definitions of VR = Virtual Reality.

Let’s see what FB thinks about VR : During FB8 Mark Zuckerberg was clear about VR , but no so much : “We had 360-degree open-source cameras. We had the bot revolution.We had antennas connecting the unconnected. It’s all sort of smoke and mirrors right now, but Facebook at least seems to be making this real much faster than anyone would have ever thought.”

Talking to some friends in the space, here is where i am today.  So far all the the different explanations lead me to one of these 3 :

Virtual Reality Definitions:

  • The most common these days is 360 video ( most of the pieces of the NYTimes )  Don’t know if I would call this Virtual Reality.  Eveything is REAL… nothing is added.  You can just play with what was taken… Is like having the best seat at the Opera house.  perfect for creating Travel guides, Museums Virtual visits, etc.. but all you need is a camera that is taking in 360 degrees so you can show that and let the technology control what you see or not.  This could (is ) typically added with 3D and there are way too many applications as well as specialized hardware doing this ( Oculus being the most important).

YouTube’s head of product Neal Mohan put it recently, when talking about the experience of 360 video, all you need for VR with Google is a smartphone and cheap Cardboard viewer. “Those are the kinds of magical experiences this technology is going to be able to create, without having to spend money on some fancy headset.” Tango is likely going to take that strategy, and push it one step further.

  • Augmented Reality.  I called this the Hybrid solution, You have a REAL image, video, Text and they by using technology you can over impose virtual things. Over impose video, images, where real takes get mixed with  images stored.  The best example I was able to imagine ( there are others but for now this is very good explaining what I mean)  think of a room, or house, where you can see the room through the lens of you camera, cellphone, etc. What you see are walls, empty room.  Then you use one of those hardware ( like Oculus or the cardboard or plastic where you just place your cel phone) and through and app you are suddenly immerse in that empty room.  Now with your hands and using your head as movement, you can start adding “furniture” that you have in a file or maybe even from Furniture Stores that you access online. The furniture takes the exact size to fit or not inside the room.   What it means is that based on a REAL physical experience ( the Room, the House, etc) you start adding images, video or text that is NOT real.

IKEA tried this in 2014 Catalog , that is 2 years ago… it had too many glitches, bu they were in the right direction.  Ikea just announce a new version developed at the French company Allegorithmic, using Unreal Engine 4 from Epic Games, specific for Kitchen design

  • VIRTUAL REALITY.  Now, think of yourself sitting or laying at home.  Your device operating in front of your eyes in a closed vision path. ( hardware like Oculus or cardboard or plastic with a cel phone that has an app that controls the 3D sensation and that control with movement).     You are suddenly ANY place in the world, you can access ANY posible video experience that has been prepared ( or in the near future, these “experiences” could be totally unprepared) you are suddenly talking to people (the redefinition of Instant Messenger) , presenting yourself with a specific image ( an avatar? ), buying , selling, interacting with other people or situations. … nothing is real world, but everything seems to exist.   You just place yourself in a another dimension.

For now we have to focus on the first one.. Content companies need to prepare for all this, let their content free so it can be accesses by any other program/person in a virtual fashion.  Today is still a dream.