About

Over 15 years of professional experience, leading consumer products divisions in Latin America, China, US and Canada; enterprise and manufacturing systems for discrete and continuous processes; Sales and Marketing and all the interactive activities of several large Media Corporations with Newspapers, Broadcast, Radio and Digital operations. Among them Unisys, Timon, Polaroid, CanWest in Canada, Impremedia, the largest Hispanic News and Information Media company in the US and lately at The Journal Register Co, considered the most advanced Newspaper company in the Digital Conversion process. Recently named Chief Digital Officer at DigitalFirstMedia Co. that oversees now MEdia News Group and JRC.
With a reputation as a top digital/media leader in several countries, creating disruptive, high growth businesses, with particular emphasis on the converging sectors of media, internet, mobile/tech, imaging, computing, printing, and textile industries; extending into consumer products.
Created and launched new products, new sites, full networks, head efforts to enter new markets and “fix” Divisions, Subsidiaries, etc. turning them around in record time.
A digital marketing pioneer, Arturo has over 15 years of digital marketing experience, helping
leading brands engage customers and build successful businesses online.

– Member of the Board of the Yahoo! – Newspaper Consortium. 2012
– Member of the Board of MNet (Ottawa) and of Platial.com (Portland, Oregon).
– Fellowship at the Media Center, Annenberg School of Journalism, Knight Foundation.
– Several Advisory Board roles, among them SXSW Accelerator Program 2011.
– Awarded the TOP Hispanic IT executives in the US by HITECH in 2009.
– US Citizen, allowed to live and work in Europe (EEC) and Mexico.

Recent Posts

The Chilean Financial “Via Crucis”: How to Stop Being a Hostage to the System

“Discount bonus or financial chain? In Chile, the lowest sticker price often hides the highest long-term cost.

When I landed in Chile after living in the USA, Canada, and Mexico, I thought I understood how money worked. I was wrong. In North America, if you borrow 10 million, you owe 10 million plus fixed interest. In Chile, there is a third invisible and voracious actor: the UF (Unidad de Fomento).

The UF is not a currency; it is an index that adjusts daily with inflation. This means that in Chile, your debt grows twice: once through the bank’s interest rate and again because the base value of what you owe rises every morning (currently over $39,700 CLP). After experiencing a “financial Via Crucis” firsthand, I’ve decoded the rules of the game every resident in Chile must know.

1. The New Car Trap: Dealerships as Financial Brokers

The most radical shift is understanding that car dealerships in Chile no longer just sell cars; they sell debt.

  • The Bonus Lure: They offer a $2,000,000 discount if you finance. It’s not a gift. It’s an upfront loan you’ll pay back with a CAE (Total Annual Cost) of up to 45%.
  • The Kickback Business: Salespeople prefer you to finance because the bank pays them a commission higher than the car’s profit margin. This is why paying cash is often more expensive: the system penalizes you for not wanting to go into debt.

2. The Prepayment Labyrinth: A Right, Not a Favor

If you take the loan to get the bonus and plan to pay it off immediately, expect “operational friction.” Banks hide the “Pay in Full” button and force you into slow, face-to-face paperwork.

  • What you need to know: By law, prepayment is an unwaivable right. The maximum penalty is only one month’s interest on the principal. Don’t let them set up artificial barriers.

3. The Danger of “Minimum Payments” and Infinite Debt

With retail cards like Líder BCI or Falabella, the minimum payment sometimes doesn’t even cover the interest. This generates interest on interest (compound interest), causing your debt to grow even if you pay every month. It’s a spiral designed to keep you paying forever.

4. The Good News: 2026 Protections

The government has implemented key changes that few are aware of:

  • New Minimum Payment Rules: Institutions must now ensure the minimum payment covers 100% of the interest plus a portion of the principal.
  • Insolvency Law (Bankruptcy): If your debt becomes unmanageable (over 90 days late), you can access a free government procedure to renegotiate at near 0% interest rates.

My Strategy: Only use Chilean credit if you can pay the “Full Statement Balance” every month. If you have foreign cards, use them to avoid UF indexation. Knowing these tools is the difference between being a hostage to the system or a savvy user.

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